3 Key strategies employed by global brands to attract and retain top talents. The best way to attract top talent is to create a culture that people want to be a part of. Creating this kind of culture requires a lot more than just building a fun office space and making sure you have free snacks in the break room. It takes strategy, leadership, and time—but it’ll be worth it in the end.
Make culture a priority.
Culture is the foundation of your business. It’s what makes people stay at your company, refer others and want to work for you. In fact, according to a Gallup survey, culture was ranked as the second most important factor in employee engagement (just behind career opportunities).
- Create an employee-centric culture: A strong focus on employees can help you attract top talent by showing that you care about their well-being and growth within the organisation. This will also encourage them to reciprocate by working hard for the company–and ultimately lead them down an upward career path if they’re interested in advancing their skillsets or moving up within the organisation’s hierarchy.
- Offer flexible work options: Some employees may need more flexibility than others based on personal circumstances like family obligations or childcare issues; therefore it’s important that companies offer flexible working arrangements so these individuals aren’t penalised for taking time off when needed.
- Celebrate success stories internally: When someone does something great at work (or outside), make sure everyone knows about it! This helps reinforce positive behaviors among coworkers which will ultimately lead them towards better performance overall.
- Provide ongoing training opportunities: Training programs help improve knowledge base while providing opportunities for professional development; additionally these sessions can also serve as networking events where participants meet new people while learning something valuable from each other at once
Provide opportunity for growth and learning.
Providing opportunities for growth and learning is a critical step in attracting top talent. In fact, the majority of people surveyed said they’d stay with a company that offered training and education if they received an offer from another firm.
- Provide training and education: A company can do this by providing training programs, internal classes, educational events or even certifications related to their industry or function.
- Provide mentorship and coaching: Consider pairing new hires with seasoned employees who have been through similar experiences as them so they can learn from each other’s mistakes rather than making them alone–this could be especially helpful when transitioning into leadership roles within the organisation!
Create a work environment that supports your culture.
The work environment should be a good fit for your culture.
- Create a space that supports your culture: It’s important to provide employees with an environment where they can collaborate and communicate, as well as relax and have fun. This could mean providing them with an open office plan, or maybe it’s more important for you to maintain some privacy in your workspace. Either way, make sure everyone has access to resources and tools that help them do their best work every day!
Creating a culture that people want to be a part of is the biggest challenge, but it’s also the most important factor in attracting and retaining top talent.
Creating a culture that people want to be a part of is the biggest challenge, but it’s also the most important factor in attracting and retaining top talent. Culture is defined by the people you hire and how they interact with each other. It’s not about perks and benefits; it’s about having an environment where everyone feels valued, respected and supported.
Creating this type of environment requires constant attention from leadership–not just during hiring processes but throughout the entire lifecycle of your talent pool (from onboarding through retirement). Unfortunately, this isn’t something you can put off until later; if your company doesn’t have a strong culture right now then it needs to become a priority before any new hires are made!
Bottom Line
As we’ve seen in this article about 3 key strategies employed by global brands to attract and retain top talents, creating a culture that people want to be a part of is the biggest challenge, but it’s also the most important factor in attracting and retaining top talent. It’s not enough to have great jobs or strong compensation packages–you need to create an environment where people feel like they belong and can thrive. This means prioritizing culture over everything else (even profits), making sure there are opportunities for growth within your organisation as well as outside opportunities for learning new skillsets or expanding horizons (which could include things like volunteering opportunities).
Who am I?
I am Dotun Adeoye, a Business Growth Strategist & Author
I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.
Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.
Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com
