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Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

3 takes

3 takeaways from a 3 year old


3 takeaways from a 3 year old. Most three-year-old children usually enjoy throwing tantrums and doing what 3-year-old do. My 3-year-old daughter is no different. The fact that she knows she’s the baby of the family makes this go a step further.

If you’re a marketer or want to be, this blog post is for you. We will look at the age of three from a child’s perspective and what it means for your business.

Attention-grabber – 3 years old is when kids start to show curiosity and interest in their surroundings.

3-year-olds are very curious in the world around them. My daughter got my attention by asking, “Why?” and then she would follow up with another question.

This is a good example of keeping it simple as you would want to have it for a 3-year-old. The goal is to keep their attention long enough for them to understand what you’re saying and why you do things in specific ways.

The AIDA  ( Attention,Interest, Decision, Action)   framework is one  of the many hooks that a lot of marketers use to grab the attention of their audience. Your product or service must have an attention grabber

Mobile-first strategy – We all live on our mobile devices

According to a report used in my previous article here, people look at their mobile devices about 150 times daily. Having a mobile commerce product for customer engagement, PR or pure mobile commerce is bound to catch the attention of a potential customer at a point.

The mobile-first strategy is a concept that’s gaining traction in the business world. It means you should first design and develop your products with mobile in mind because most people use their phones 150 times daily.

This is especially true for companies with an online presence or who wants to reach their audience through digital channels like social media or email newsletters. Consumers are more comfortable engaging with content on their phones than any other device, so if you don’t have a mobile-friendly website or app, you’re missing out on potential customers who may not visit your site again unless they find it useful when they do visit it!

Marketing rule of seven – It takes seven times exposure to a brand before people will remember it.

At this point, I will go into a famous rule in marketing called the rule of seven. The rule of seven is one of the oldest concepts in marketing. Although it is old, it doesn’t mean that it is outdated. The rule of seven simply says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. There may be many reasons why the number seven is used. Why not the rule of six or the rule of eight?

The rule of seven – It takes seven times exposure to a brand before people will remember it.

This is important for an entrepreneur because if you’re not getting your name out there and making yourself known, no one else will do it for you! If you want your business to grow and succeed, go out there and make sure they know who they’re working with by talking about yourself on social media daily.

You need to repeatedly put your brand out consistently in front of your potential audience.

Kids can be your best customers if you market to them right.

As a marketer, you know that kids are a powerful group of consumers. They’re the future of your brand and have a lot of influence over their parents’ purchases. But what if I told you there’s an even better way to get in front of kids? It’s called marketing directly to them! Kids don’t have many other options for getting products or services, so they are easy targets for marketers who want access to this captive audience. Marketing directly through children gives businesses access to how their parents spend money and how much attention each child gets from family members, which means more opportunities for parents (and grandparents)to buy things from those companies too!

Bottom Line

It’s important to remember that, as with any marketing strategy, there are no guarantees. Marketing technology as well as mobile revolution keeps evolving with new innovation everyday and businesses that don’t adapt will be left in the dust. eCommerce stores need a mobile-friendly website with easy checkout, and content creators must produce mobile-friendly content. If you’re unsure where to start, don’t worry – I  can help! 

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com


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Innovate Africa

With Dotun Adeoye

Every Sunday


 Teaching business leaders how to grow their businesses & leave their legacy.