18 Habits of Highly Effective Global Brands is a Comprehensive Guide to the essential habits that drive success for the world’s most iconic brands. Written by a business growth strategist, Dotun Adeoye, the book is aimed at SME business owners and entrepreneurs seeking to achieve sustainable growth and compete in today’s global marketplace.

The book is structured around 18 essential habits that successful global brands share. Each chapter focuses on a specific habit, providing insights, strategies and guidelines that business leaders can apply to achieve success in their organisations.

Some of the habits covered in the book include developing a solid brand identity, prioritising customer experience, embracing innovation, and building strong partnerships. The book also covers effective marketing, talent acquisition and management, and creating a culture of excellence.

One of the book’s key strengths is its focus on real-world examples. Dotun draws on his extensive experience working with global brands over the last 30 years to provide concrete examples of how successful brands have applied these habits. From Apple to Xiaomi, the book offers a diverse range of case studies that showcase the habits in action and demonstrates their effectiveness.

Another strength of the book is its clear and concise writing style. Dotun’s insights are presented in a straightforward and accessible manner, making the book an easy read for business leaders of all levels.

Overall, 18 Habits of Highly Effective Global Brands is a must-read for SME business owners and entrepreneurs seeking g success in the global marketplace. Dotun provides a roadmap for achieving sustainable growth and competing at the highest level by focusing on the essential habits underpinning the successes of the world’s most iconic brands.