Introduction
4 key ways to conduct company analysis. Company analysis is the first pillar of my 5 Pillars of Business Growth. This pillar looks at the company, various parts of the business, and its processes and operations, including its strengths, weaknesses, opportunities and threats (SWOT).
SWOT analysis
A SWOT analysis is a technique that helps you to look at your business from different perspectives. It can identify strengths, weaknesses, opportunities, and threats that might affect your company’s future.
A SWOT analysis helps you understand the following:
- What makes your company unique?
- What are its core competencies?
- How does it compare with its competitors?
Financial analysis
Financial analysis is collecting and analysing information about a company’s past, present and future financial performance. It can be used to make decisions about how to manage the company. Financial analysts use financial statements, such as income statements and balance sheets, and information from other sources, such as industry research reports to do this analysis.
Management analysis
Management analysis is an exercise that can be conducted in different ways. It can assess an organisation’s management style, culture and performance. This analysis helps you understand how well your employees work together, whether they have what it takes to achieve their goals and if they are ready for change.
The following are some questions you’ll want to be answered:
- What kind of culture do we have? Do our values align with those of our customers? If not, how can we improve our fit with them?
- How does our current management structure affect employee engagement levels and job satisfaction? Is there room for improvement here?
Company culture analysis
Company culture is a set of values and beliefs that affect how employees behave and interact. For example, if you have a strong sense of purpose in your work, it’s more likely that you’ll be willing to put in extra effort to achieve your goals. This can mean higher productivity for your company and better employee morale.
Similarly, customers who feel valued will be more likely to return and recommend your products or services than those who don’t receive good service from their companies–and suppliers who feel respected by their buyers will be more willing to work with them on price negotiations or other issues related to supply chain management (SCM).
Case Studies
- Apple Inc. – In 2019, Apple Inc. was evaluated using company analysis. Financial analysis showed strong revenue growth, high profitability, and significant cash reserves. Industry analysis showed that Apple was operating in a highly competitive market but had a strong brand and loyal customer base. Management analysis showed that the company had a strong leadership team and corporate culture focusing on innovation and customer satisfaction. SWOT analysis indicated that Apple’s strengths included strong brand recognition and a loyal customer base, while its weaknesses included dependence on a single product line and supply chain issues.
- Amazon.com Inc. – In 2020, Amazon.com Inc. was evaluated using company analysis. Financial analysis showed significant revenue growth and high profitability but highlighted concerns about high debt levels. Industry analysis showed that Amazon was operating in a highly competitive e-commerce market but had a strong market position and significant growth potential. Management analysis showed that the company had a strong leadership team and corporate culture focusing on innovation and customer satisfaction. SWOT analysis indicated that Amazon’s strengths included a strong market position and significant growth potential, while its weaknesses included dependence on third-party sellers and regulatory challenges.
- Tesla Inc. – In 2021, Tesla Inc. was evaluated using company analysis. Financial analysis showed significant revenue growth but highlighted concerns around profitability and high debt levels. Industry analysis showed that Tesla was operating in a highly competitive market but had a strong brand and significant growth potential. Management analysis showed that the company had a strong leadership team and corporate culture focusing on innovation and customer satisfaction. SWOT analysis indicated that Tesla’s strengths included a strong brand and significant growth potential, while its weaknesses included dependence on a single product line and supply chain challenges.
Bottom-Line
I hope this article about conducting a company analysis and some case studies will help you understand the subject matter.
Company analysis is a crucial part of due diligence necessary for collaborations, investment and any other scenarios when you must deal with a company in various ways, including investing in the company.
Who am I?
I am Dotun Adeoye, a Business Growth Strategist & Author
I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.
Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.
Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com
