fHP7vUGQROfUEd43JkNp Andrew Signature black


Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Diversity In Your company. Active Or A Box-Ticking Exercise?


Diversity and inclusion are integral parts of any business. It’s not just about meeting recruitment targets or learning the right buzzwords; it’s about making your company more diverse and inclusive. This will ultimately help you attract great talent, retain employees and boost productivity. Unfortunately, many companies must implement a genuine Diversity and Inclusion approach within their culture.

What are diversity and inclusion?

Diversity and inclusion. These two words are often used interchangeably, but they mean different things. Diversity is the term we use to describe differences in gender, race, religion, etc. Inclusion refers to creating an environment where everyone feels valued, respected and included regardless of these differences.

The critical difference between diversity and inclusion is that while diversity focuses on how we are different from one another, inclusion focuses on what brings us together as one team or company.

In my experience, there has been a lot of focus placed on moving towards being more diverse, but less attention paid to creating an inclusive environment for all our staff members – whether they’re male or female, gay or straight, black or white; religious or non-religious – no matter who you are!

Why are Diversity and Inclusion important?

Diversity and inclusion are essential because it leads to better decision-making. Having a diverse team means you’ll have more people who will bring different perspectives to the table and therefore be able to offer more informed insights into the business. A diverse workforce also helps to foster a more inclusive culture within your company.

Diversity is important because it leads to a more innovative company. Diversity in gender, race and ethnicity, sexuality etc., means that your company will benefit from a broader range of ideas, ultimately leading to better products or services for customers. Diversifying also helps reduce groupthink (when everyone thinks the same) which can lead people down blind alleys when trying new things or coming up with new ideas – especially when working within tight budgets etc.!

Diversity is important because it leads to a more creative company, which can be linked to decision-making. Still, also creativity itself has many benefits, such as increased innovation through problem-solving (which could lead towards increased revenue generation).

Why do Diversity and Inclusion matter to me?

Diversity and inclusion are essential because it allows businesses to make a difference in people’s lives.

If you want your business to be the best, to be a leader in your industry, and to grow and contribute to society, you need diversity in your company. Businesses with diverse workforces are more profitable, marketable and profitable than those without them. The reason for this isn’t rocket science: companies with various teams are better able to understand different markets than those that aren’t diverse—and they’re also better able to inspire their employees and provide them with purpose.

Role models in the media and corporate world.

  • Role models are essential. They help you to achieve more, inspire you and can be a source of motivation.
  • How to find role models in the media and corporate world:
  • When looking for a role model, choose someone who has achieved the same or similar results as you are hoping to achieve. Then, ask yourself how they got there. What did they do? What can I learn from them?
  • Look at what your boss does too! Is there something your boss does that you would like to learn from? This can also be helpful if you’re looking for inspiration in a particular area of work which isn’t necessarily connected with gender diversity but could help develop other skills within your company, such as communication or project management.

How can you implement Diversity and Inclusion in your company?

There are several ways you can implement Diversity and inclusion in your company.

  • Clearly define your strategy. What are the problems you want to solve? How would you like to measure success? And how will diversity help achieve those goals?
  • Set targets. Who is currently underrepresented, and how can that be addressed through recruitment or retention efforts? Create metrics for measuring progress over time that are specific to your industry and company culture.
  • Create a culture of inclusion. First, look at where there is room for improvement: what processes need changing, who needs training on unconscious bias, and where there might be gaps in communication between different departments or teams within the organisation. Next, make sure everyone understands what “inclusion” means—whether it means working together on shared projects or simply getting along professionally when they bump into each other at meetings—and make sure everyone has access to this information if needed (e-learning modules would work well). Finally, don’t forget about yourself: do regular self-assessments so that any biases creeping into decision-making processes become apparent before making any mistakes!
  • Make sure the right people are involved: not only do you want diversity at all levels, but also make sure there’s an open dialogue between senior management and junior employees/interns etc., because sometimes those junior members have an essential perspective on things which senior members may miss out on otherwise…


Diversity and inclusion are essential to your company. You can make diversity a priority by considering the following:

  • First, understand why diversity is essential and how it impacts your business.
  • Ensure that they clearly understand what they want to achieve with their D&I strategy.
  • Understand who the key people in their organisation will be responsible for implementing changes and monitoring progress towards these goals over time.
  • What you need to know about diversity and inclusion (D&I)

Diversity is not a tick-box exercise.

Diversity is not a tick-box exercise. It’s about the willingness to change and grow, the courage to try new things, and the passion for improving your business.

It should be treated as a process that evolves. Diversity takes more than hiring people from different backgrounds; it also means they must feel valued at work. This means building a culture where everyone feels comfortable with who they are, whether it’s their gender identity or sexuality, disability or mental health issues—whatever it might be.

So when we talk about diversity initiatives in your company: Are you doing this because you genuinely want everyone on board? Or is there something else going on?


Diversity is not a tick-box exercise. It’s a continuous process that all employees should be involved in. Diversity, inclusion and equality are essential for everyone, as we will all benefit from them. The more diverse your company is, the better it will be for everyone involved.

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author of the 5 Pillars of Business Growth.

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 29 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, ensure business continuity and achieve a legacy.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com. 



Add Your Comment

Innovate Africa

With Dotun Adeoye

Every Sunday


 Teaching business leaders how to grow their businesses & leave their legacy.