My last post was focused on the fact that only 6% of large companies are prepared for growth. This is astounding! My insider knowledge of these large companies led me to create a 5 step framework that will help these companies hack and manage infinite growth.
There is a misconception that large companies can never go wrong or they cannot be disrupted by various forces or reasons. I always like citing the examples of Yahoo! And Blackberry which were huge global brands.
My experience of almost 30 years working as a business development, business growth, product innovation and product management consultant within these large companies led me to create a framework that will help support business growth within large companies.
According to one of my referenced stats (from PwC) Companies that do well in business growth do the following:
- Focus on their differentiating capabilities
- Align cost structure to these capabilities
- Organise for growth
Business Growth is one of the areas where there are usually conflict and confusion about the strategy and delivery of growth as related to the company. My framework provides a structured approach.
INWARD LOOK INTO THE BUSINESS TO UNDERSTAND WHAT’S WORKING AND WHAT TO IMPROVE
Successful large companies sometimes develop a sense of invincibility which sometimes make them not really aware of what needs to be done to improve some not-so-visible area of the business that needs to be improved for growth.
The first step (Pillar 1) is solely focused on objectively analysing different areas of the business on a global scale, identifying areas to improve and then documenting these as areas for improvement via a Business Transformation
COLLABORATIVE ACTIONS TO TRANSFORM MULTIPLE AREAS OF YOUR BUSINESS
Some of the activities will include but are not limited to :
- Creation of processes that will ensure your business run on auto-pilot 24/7
- Measures to future-proof your businesses irrespective of the policies wherever your business operates
- Ensuring your business is always taking advantage of evolving trends in technology
GROWTH HACKING & GROWTH MANAGEMENT
This is an aspect of the framework where there will be a focus on the type of growth needed; organic or inorganic growth and also how to manage the boom when it happens.
I work with the client to manage sales, marketing, digital and other activities will ensure optimum return on investment as well as the following and more:
- Collaborative creation of a tailored growth strategy for your business
- Creation of processes to manage the boom that is guaranteed to happen
- Supporting your business to ensure your customers have a continuous positive customer experience
- Growing the positive customer experience to a level where every customer recommends your business
- Deploying digital tools that will ensure the positive standards attained are sustained
SUPPORTING YOUR BUSINESS TO DISCOVER PROFITABLE EMERGING SECTORS AND OPPORTUNITIES
There are multiple ways to go beyond growth. Diversification is one of the ways my framework will support your company to explore new opportunities within emerging markets as well as traditional markets.
This pillar within the framework ensures your business is not left behind by offering you a reliable network to scale into new markets as well as making sure all your eggs are not in one basket
CREATION OF PROCESSES TO ENSURE YOUR BUSINESS CONTINUES ON AUTOPILOT
Creating processes to ensure your business continues on auto-pilot is one of the major outcomes we will collaboratively focus on as we look at Business Continuity & Legacy within your business.
Business continuity is a very popular area within large businesses. There are areas that are sometimes overlooked within business continuity like succession planning. Most businesses get it right, however, some businesses believe any experienced business leader can be brought in to lead the business. It doesn’t always work.
I have some interesting case studies I can share with you about the inability of some global brands who underestimate the attention needed by this area of their business and the high price they’ve had to pay for this.
I work with businesses based on the peculiarities of their business. The 5 Pillars of Business Growth is a very Agile framework that can be used incrementally or as a whole package to ensure the growth ambitions of the business are delivered within a proven structure.
I am Dotun Adeoye; a Business Growth Strategist & Author of the 5 Pillar of Business Growth. I’ve built up my experience via serial entrepreneurship, consulting leadership roles in the areas of business growth, business development and product innovation in large companies across the world in the last 29 years. Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, ensure business continuity and achieve a legacy.
Get in touch via dotun @dotunadeoye. com or call me on +44 203 097 1718
