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Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

THE BLOG

Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

New product or service

3 Reasons why creating a new product or service isn’t rocket science

Introduction

3 reasons why creating a new product or service isn’t rocket science The possibilities are endless when it comes to creating new products or services. Do you have a brilliant idea for the next big thing? Or you’re looking at improving an existing product or service. Whatever the case, some simple ways exist to turn your ideas into reality. Listening to your customers through customer engagement and gathering intelligence via data insights will also give you opportunities and possibilities to innovate and develop new products or services.

1. How to create a new product or service

Since you deal with your customers daily, a solid business model should have a trustworthy customer feedback loop in every customer interaction and touchpoint. The  element of creating a new product or service are:

I. Idea Generation

  • Strategies for generating new product and service ideas
  • Methods for validating ideas

II. Market Research

  • Conducting market research to identify customer needs and preferences
  • Analysing competitors and industry trends
  • IV. Product and Service Development
  • Concept development and prototyping
  • Refining the product or service based on feedback
  • V. Testing and Validation
  • Conducting product or service testing with a focus group or beta testers
  • Analysing feedback and making improvements
  • VI. Launch Strategy
  • Developing a launch strategy to promote the product or service
  • Identifying target customers and creating marketing materials
  • VII. Scaling and Growth
  • Identifying opportunities for growth and expansion
  • Continuously improving the product or service based on customer feedback and market trends.

2. How to get customers

Getting new customers is crucial for any business to grow and succeed. Here are some tips on how to get new customers:

  • Know Your Target Audience: It’s essential to know your target audience to tailor your marketing efforts to their needs and preferences. Conduct market research to identify your target audience and what motivates them to purchase.
  • Use Multiple Marketing Channels: To reach new customers, it’s essential to use multiple marketing channels such as social media, email marketing, SEO, paid to advertise, and content marketing. This will help you reach a wider audience and increase your chances of attracting new customers.
  • Provide Exceptional Customer Service: Exceptional customer service can help you retain existing customers and attract new ones through word-of-mouth referrals. Make sure to respond promptly to customer inquiries and complaints and go above and beyond to exceed their expectations.
  • Offer Promotions and Incentives: Offering promotions and incentives can be a great way to attract new customers. Consider offering discounts, free trials, or other incentives to encourage new customers to try your products or services.
  • Leverage Your Existing Network: Your existing network can be a valuable source of new customers. Ask for referrals from existing customers, and consider partnering with other businesses or influencers to expand your reach.
  • By following these tips, you can increase your chances of attracting new customers and growing your business. It’s important to remember that getting new customers is an ongoing process that requires constant effort and adaptation to changing market conditions.

3. How to sell your service or product

Selling your service or product effectively is essential for the success of any business. Here are some tips on how to sell your service or product:

  • Understand Your Customers: To sell your service or product effectively, you must understand your customers’ needs and preferences. Conduct market research to identify your target audience and what motivates them to purchase.
  • Highlight Your Unique Selling Proposition: Your unique selling proposition (USP) sets your service or product apart. Make sure to highlight your USP in your marketing and sales efforts to clarify why customers should choose your service or product over others.
  • Create a Compelling Sales Pitch: Your sales pitch should be clear, concise, and compelling. Focus on the benefits of your service or product rather than just the features, and tailor your pitch to your target audience’s specific needs and preferences.
  • Build Trust with Your Customers: Building trust is essential for effectively selling your service or product. Be transparent and honest about your service or product, and provide exceptional customer service to build a positive reputation.
  • Offer Guarantees and Warranties: Offering guarantees and warranties can help alleviate customer concerns and increase the likelihood of a sale. To improve customer confidence, consider offering a money-back guarantee or warranty for your service or product.
  • Provide Excellent Customer Service: Excellent customer service is critical to effectively selling your service or product. Make sure to respond promptly to customer inquiries and complaints and go above and beyond to exceed their expectations.
  • Follow-Up with Potential Customers: Following up with potential customers is essential for closing the sale. Stay in touch with potential customers and address any concerns or questions they may have to increase the likelihood of a deal.
  • Following these tips can increase your chances of effectively selling your service or product and growing your business. Remember to build solid customer relationships and provide exceptional value to ensure long-term success.

Bottom Line

In conclusion, creating new products or services doesn’t require rocket science skills. Customer feedback and a clear data strategy will enable a seamless new product development process. If you follow these tips and tricks, then you will be able to create something special!

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com

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Innovate Africa

With Dotun Adeoye

Every Sunday

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 Teaching business leaders how to grow their businesses & leave their legacy.