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Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

Asia Map 1

Opportunities For International Expansion In Asia

Today’s globalised business landscape presents incredible opportunities for businesses looking to expand into international markets, especially in the rapidly growing nations of east Asia. As more and more economies open up to foreign investment and competition, savvy entrepreneurs and leaders can explore ways to capitalise on this potential. However, making a successful foray into new markets requires careful consideration of the unique distribution channels and cultural complexities of any venture abroad – particularly in Asia. In this blog post, I will delve deeper into the exciting opportunities for international expansion in Asian countries. I’ll analyse each country’s progress towards globalisation and their competitive advantages so you can make an informed decision about venturing abroad. The region holds great promise for those willing to explore and capitalise on its vast potential just as soon as 2023 unfolds. Here’s why:

Asia is one of the fastest-growing regions in the world.

Asia is one of the fastest-growing regions in the world and has a population of 4.5 billion people.

Asia has the fastest-growing economy in the world, with countries like China and India growing at double-digit rates. Asia also has many millionaires and billionaires, making it an attractive target for international expansion. Moreover, the perception that Asia is difficult to do business in is changing as more companies establish operations there due to its growing middle class, sizable economies and low labour costs compared to Europe or North America.

Asia offers an excellent way for your company to expand its customer base, increase market share and reach new customers quickly.

Asia is a multifaceted region full of diverse people and cultures that offers many opportunities for innovation. Moreover, Asia includes several areas, including the Middle East, Central Asia, South Asia, East Asia, and Southeast Asia. Each of these has unique strengths, which provide intriguing options for innovative problem-solving and creative solutions to complex problems facing these regions and all of Asia today. In particular, countries such as Japan have long been at the forefront of technological breakthroughs and present exciting avenues to explore. On top of this, burgeoning economies in the middle east are providing significant possibilities for those aiming to develop products or expand initiatives into untapped markets. So it’s no wonder Asia is increasingly seen as having some of the most potential for ambitious entrepreneurs looking to create something out-of-the-box or disrupt traditional systems.

There are many opportunities to capitalise on and a few challenges to overcome.

There are many opportunities to capitalise on and a few challenges to overcome.

Asia is the fastest-growing region in the world, with its population expected to rise from 4.3 billion today to 5.2 billion by 2050. It also has one of the largest middle classes in the world, with more than 600 million people spending $6 trillion annually on consumer goods and services by 2030 (according to PricewaterhouseCoopers’ “Global Powers of Retailing 2019” report). From their increasingly affluent populations, China is exciting since it’s been investing heavily in clean energy technologies like electric vehicles and solar power generation facilities—both areas where Western companies could get involved if there were fewer trade barriers between our two economies!

However, entering this market can be challenging due to cultural differences between Western and Asian consumers:

Businesses looking to expand into the dynamic Asian market need to be aware of and prepared for cultural nuances that may differ from their own. By understanding these differences, companies can make informed decisions that will lead them to success in this lucrative yet complex region.

Don’t try to expand all at once; Pick your country, your customers and your strategy carefully.

While there are many opportunities for expansion in Asia, picking your country is essential.

  • Before you decide on a country, ensure that your products meet the laws and regulations of that nation. Some countries have strict guidelines about merchandise operations within their borders. For example, some countries prohibit alcohol sales or require all products to be made in-house by citizens of that country.
  • Once you have selected a location, keep in mind the customs and culture of your target market so that customers will feel comfortable purchasing from you. Online shopping versus in-store shopping is a good example. An e-Commerce platform may be a better option than a brick-and-mortar operation. 
  • Finally, remember not every strategy works everywhere! For example, some methods work well domestically but not internationally because they don’t fit cultural norms (like selling clothing during summer when temperatures are scorching).

If you are ready to expand, Asia is a great place to do it, and 2023 is the right time.

If you’re looking for lucrative growth opportunities, Asia is the place to be. In a recent survey conducted by Deloitte of global CEOs, it was ranked as one of the most likely regions to experience rapid expansion come 2023—reflecting its dynamic business environment composed of continuously growing middle classes and young consumers searching for unique products or services unavailable at home. So if entering Asian markets has been on your agenda, then now would be an ideal time; however, picking which country will bring great opportunity and challenges – so focus on just ONE or two before spreading wider wings!


Asia is one of the following primary growth markets, and developing into it presents companies with many opportunities. With the right strategies outlined, projects can be well-planned, implemented, and managed to successful completion. Companies who are ready to start this journey should familiarise themselves with local regulations and build relationships on the ground in each country. While risks are associated with every business venture, with careful preparation and proper guidance from experienced professionals, you can increase your chances of entering the Asian market successfully. 

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author of the 5 Pillars of Business Growth.

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, ensure business continuity and achieve a legacy.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com.



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