The role of marketing has evolved from being a one-way street to a two-way conversation between you and your customer. Social selling is about using the power of social media to build relationships with potential customers and prospects and make sales easier for both parties.
Sales and marketing have always been separate.
Sales and marketing have always been separate. Now, social selling is the glue that holds them together.
This is important because it means that your sales team can use their social media accounts to engage with customers in a way that’s relevant for them–and which will ultimately help you close more deals.
Social selling is the new way to do business.
Social selling is a way to build relationships, trust and credibility with your prospects and customers. It’s also a great way to generate leads and opportunities for your business. Social selling allows you to create thought leadership content to help you stand out in a crowded marketplace. In addition, social media will enable you to establish yourself as an industry expert by participating in industry groups or communities where people discuss topics related to your field of expertise.
Social media can be used in many different ways, including:
- Building relationships with potential buyers – This can be done through commenting on posts on LinkedIn or Facebook (you’ll need permission first, though); sharing articles/blog posts on Twitter; answering questions posed by others through Quora, etcetera…
You can use social media to make contacts, build relationships and qualify leads.
Social media is a great way to make contacts, build relationships and qualify leads.
You can use social media to build credibility and trust by:
- Sharing articles that are relevant to your industry. This will make you look like an expert on the subject matter in question; it’s also highly likely that other people will share these articles too, which increases their reach even further!
- Publishing quality content on your blog or website (such as this one). If other people find this helpful, they may link back from their sites into yours – helping both parties’ SEO rankings at no cost!
Social selling is not only about digital networking – it’s also about building credibility and trust through community involvement and thought leadership.
Social selling is not only about digital networking – it’s also about building credibility and trust through community involvement and thought leadership.
Social selling isn’t just about digital networking – it’s also about building credibility and trust through community involvement and thought leadership.
Marketing automation allows you to use social selling more easily when prospects are ready for a more personal touch.
Marketing automation allows you to use social selling more easily when prospects are ready for a more personal touch.
Social media can be a powerful tool in your sales process, but knowing when and how best to use it can be challenging. That’s where marketing automation comes in–it enables you to build relationships with prospects through social channels while keeping track of their interests and preferences over time. This way, when prospects are finally ready for the next step in their purchase journey (and therefore more receptive), you’ll have all the information necessary about them so that no time is wasted creating new content or messaging just for this person.
Learn how you can use social media to boost your sales.
Social selling is the new way to do business. It’s not just about digital networking – it’s also about building credibility and trust through community involvement and thought leadership.
Social media can make contacts, build relationships and qualify leads. Social selling involves using social media channels as part of your overall sales strategy to generate interest in your products or services with prospects who may not have heard of you before (or might not even be aware that they need what you’re offering).
Bottom line
Social selling is vital for your sales strategy, it is also not new, but it’s gaining momentum and popularity among marketers and salespeople alike. Using social media as part of your sales strategy can help you close more deals with less effort – so why not try it?
Who am I?
I am Dotun Adeoye, a Business Growth Strategist & Author
I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.
Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.
Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com
