Most three-year-old children usually enjoy throwing tantrums and doing what 3-year-old do. My 3-year-old daughter is no different. The fact that she knows she’s the baby of the family makes this go a step further.
At this point, I will go into a famous rule in marketing called the rule of seven. The rule of seven is one of the oldest concepts in marketing. Although it is old, it doesn’t mean that it is outdated. The rule of seven says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you. There may be many reasons why the number seven is used. Why not the rule of six or the rule of eight?
Part of the routine of a 3-year-old is children’s television. I usually don’t have time to sit there watching with my children. The pertinent fact here is that television at a point at the nursery or home happens daily in my daughter’s life. As a consequence of this, she is well acquainted with some TV ads! I was astonished to hear my daughter saying, ” get a wow a day ……!!! You probably know the rest of the advert.
These are the takeaways from my daughter’s constant watching of the advert.
- My daughter got my attention (which was the essence of having the ad in a children’s TV programme). We have used some of their discount packages over the summer holiday. It got me thinking!
- According to a report from my previous article, people look at their mobile devices about 150 times daily. Having a mobile commerce product for customer engagement, PR or pure mobile commerce is bound to catch the attention of a potential customer at a point.
- The critical thing in the rule of seven is not the number but the message. This tells you that you need to let the prospect hear and see your marketing message so many times before they buy it. There are many reasons for the need for repetition. Buyers can’t trust you and make the buying decision at the first time you show your message.
As more and more people get stuck on their mobile devices. It is becoming more pertinent that it is almost business suicide not to have a mobile strategy and presence. Send me an email at [email protected] or call +44203 097 1718 to explore how I can help your organisation.
Published on 2014-09-03 14:44
