You don’t need Dr Who’s Tardis’s time machine to move on from the business development practices of the 1990s. Wake up! This is 2014!
I’m amazed when I receive cold calls telling me I am entitled to XYZ claims or lottery jackpot. Unless you live in Jupiter, you would probably have been at the receiving end of these calls too. Do you love those calls?
Back in the day, it was all about cold calling, demonstrating the product or service, qualifying the lead and many long processes involved in winning a new customer. The mis-selling activities of financial services products and other sour experiences across sectors have killed the old sales model.
Welcome to 2014. The model below (Picture credit to Duncan Hawkins) is now all about social interaction; networking, education and engagement. It is important to simply get this. Most people now buy socially. They check you out on Linkedin, and Facebook, check reviews online etc.
As our lives get busier, we access the internet on mobile devices most of the time. The simple question for you is, do you have a mobile strategy to network, educate, engage and convert your potential clients?
I will be happy to have a brief conversation about how we can get you to use mobile platforms for the right sales model in 2014. The email is [email protected] or calls direct – at +44203 097 1718.
Published on 2014-06-30 10:26
