Most people will buy from and do business with people and companies they trust. You are the same, I’m no different in any way.
Irrespective of what you sell; goods or services, you need to put yourself in the customer’s place. Unless you’ve got an exclusive report about selling to UFOs, most if not of your target customers/clients will be similar to you.
We all expect customer service, a decent level of service, the product or service doing what it says on the tin, direct contact a re-mediation procedure in a company and most importantly an unrivalled customer experience.
When designing solutions to reach prospects via mobile media/channels, it is imperative to know that what you are selling makes no meaning if the prospective customer is detached from your offering. This is business development 101.
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Published on 2014-07-18 08:29
