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Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

Agile Dotun Adeoye

Who is who in an agile technology team and why

Agile is a software development methodology. It comprises a set of principles for managing the software development workflow and is used as a foundation for many other methods like Scrum, Kanban, Lean, etc. Agile also has roles that have specific responsibilities over certain aspects of the product development process. The primary functions of an Agile project include 

Product owner

A product owner is a person with the overall responsibility for managing and maximising the value of a digital product. They are responsible for translating business objectives into features, helping prioritise requirements, driving user stories through to delivery, and getting regular user feedback. Product owners also work closely with stakeholders and managers to achieve the desired outcomes.

Product owners must be able to determine what should be built, when it should be made (and not built), how much effort their team will require, and what kind of resources they’ll need to deliver it successfully. In short: they’re an interface between management and development teams and an advocate for users (and overall customer satisfaction).

Scrum master

The role of a scrum master is to help the team deliver value and be more productive. They are the facilitator of the scrum process, assisting couples in understanding their goals, building on them and improving over time. As a coach or mentor for your team, you remove impediments from their path and provide guidance when needed.

The scrum master has no authority over other members of your organisation; they’re not bosses who command others but rather leaders who guide those around them toward success by providing support and resources that allow them to do what they do best: create great products through collaboration with each other while staying focused on achieving their goals as defined by management in terms of features/stories/acceptance criteria (AC).

Business Analysts

Business Analysts play an essential role in scrum teams. As team members, their primary responsibility is to provide support and analysis on all aspects of the project. In addition, business Analysts will work with internal and external teams to ensure effective communication and delivery of the product. They are also responsible for identifying areas of improvement, helping develop plans and strategies, conducting research and gathering data, managing backlogs, preparing presentations, and ensuring everyone is on track towards achieving agreed-upon goals. The Business Analyst’s critical skill set is understanding business needs and requirements while at the same time being able to translate those into actionable tasks. These skills help drive successful execution at every stage of the product life cycle.


Software developers are the backbone of the Agile team. They write technical code based on the product owner’s and other stakeholders’ requirements to build the product. Developers are responsible for writing code that is delivered to production and have a deep understanding of it. Software developers are the invisible force in Agile teams that propel products from concept to reality. With expertise ranging from technical coding and requirements management, they ensure each piece of software is built with an eye for detail – providing only perfect code makes its way into production!

User Researchers

User researchers are responsible for understanding the needs of users and stakeholders and identifying opportunities to improve products and services. First, they collect data and research to understand users’ needs, motivations, and behaviours. Then, user researchers work with developers and designers to create products that meet user needs.

In agile environments, user researchers often work in cross-functional teams along with product managers and UX designers to identify new features or enhancements based on user feedback collected during sprints (or sprint planning). The team then designs an experiment that tests the hypothesis before implementing it in production code.

Architects (Solution and Technical)

Architects are responsible for the technical design of a product. They collaborate with other teams to ensure that the product is built in an efficient and scalable way. Architects are also responsible for the technical architecture of a system, which is how it’s designed at a high level from a programming perspective.

Architects typically have years of experience working on large-scale software projects and are experienced in programming languages like Java, C++ or Python.

Quality assurance engineers

QA engineers are the unsung heroes behind any successful product release; they verify each component and tweak it to perfection before allowing their stamp of approval. With them on board, you can be assured that your product has undergone rigorous testing and is ready for public consumption!

UI/UX Designer

UI and UX designers are essential in creating user-friendly digital experiences. UI designers focus on the look and feel of a product or service, developing visual elements like buttons, interfaces, animation, and visuals. UX designers concentrate on the user experience aspect of the product or service, designing intuitive and easy-to-understand interactions. The main difference between UI and UX designers is that while UI design focuses on how things look, UX design focuses on how things work. However, both are needed to create a successful user experience.

In addition to these responsibilities, a UI/UX Designer will work closely with other team members responsible for different aspects of development, such as coding and testing.

DevOps Engineer

DevOps engineers are crucial in bringing software products to life, streamlining and automating the development-to-production pipeline with continuous integration tools. These pros wear many hats – they must be knowledgeable about all aspects of their application stack ranging from databases like Oracle or MySQL to operating systems such as HyperV virtual machines and Windows server 2016/Windows 10 desktops. But most importantly, DevOps engineers bridge the gap between product owners who envision what’s possible and developers working hard on coding up those possibilities!


Now you know how to build an Agile technology team. It’s a team that is agile enough to handle any challenge, be it an important deadline or an unexpected project change. They’re always ready in case they need to pivot and make the best decisions for their company and customers. You can create a winning Agile technology team by hiring great people who share your passion for innovation and dedication to customer success.

Bottom Line

In conclusion, Agile technology teams are catalysing the changes we’re seeing in how businesses run. Important roles need to be filled, and each team member must understand their responsibilities and work together for successful outcomes. Companies must ensure that their solutions adhere to the Agile philosophy so they can take advantage of the many benefits agile provides. A well-defined Agile technology team structure can help businesses reach their desired results quickly and efficiently. So if you’re looking to upgrade your organisation’s performance with an experienced and knowledgeable technical team, get in touch now and start on the path to success!

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author of the 5 Pillars of Business Growth.

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com.



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Innovate Africa

With Dotun Adeoye

Every Sunday


 Teaching business leaders how to grow their businesses & leave their legacy.