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Welcome to Innovate Africa With Dotun Adeoye

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday


Innovate Africa With Dotun Adeoye Every Sunday

Infinite, sustainable growth ideas and examples for strategic thinking executives every Sunday

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Why Business Growth Strategy Is Needed In A Recession

Having a business strategy is essential in the current market if you want your business to grow. However, if you’re going to make your venture recession proof you may have to employ a new way of reducing costs, have in place learner systems, and even use automated processes. 

Why a Business Strategy and Not Traditional Cost-cutting

The market is always bound to shift, and your business is expected to survive. Reducing the input costs of your business may be a good strategy but may need to be more effective since your business may lose new opportunities in the market. Reducing your business expenses only without a plan is a pretentious way of lowering costs since these expenses may sometimes have to be paid for. Not preparing yourself as an entrepreneur for market shifts increases the risk of your entrepreneurship being unproductive, yet all the necessary resources are being utilised. You must employ strategic enhancements during unpredictable times to help your business continue functioning. Business growth strategies will help your company adapt to a changing environment. 

How Do you Prepare for a Recession?

A recession business strategy is very vital in the current shifting market. A process in place will help you identify specific market warnings and indicators, which will guide your next move. Remember, your business needs to ensure all its customers are satisfied even during a recession, which may be more challenging than it looks. 

Recession Business Strategy: What to do before a recession

The preparations you need before a recession are not just tactics you will turn to immediately after there is a market shift. This requires a comprehensive analysis, collection of data, and a working economic, strategic response. 

Evaluate Your Employees’ Insights 

As an entrepreneur, you have everything you expect your customers to enjoy when they walk in. You know how you want them to feel, think, and even what you want them to say. Before a recession, you should also understand your employees and add them to your empathy list. Focus on both your employees and clients to enable you to understand each team better. This will ensure the relationship remains strong even during a recession. This also helps your entrepreneurship see how well they can meet people’s daily demands instead of making assumptions that you are providing products to the market. 

Listen to Other Experts’ Perspectives

The perspective of various business strategists differ. You, as an entrepreneur, should be very open-minded to ensure that you don’t miss the significant opportunities being presented in the market. Various business strategists are award-winning professional public speakers and have very effective Business strategies, business tips, and even large cooperation business tips. Profession speakers can be an excellent source of new business tips and perspectives. Some award-winning speakers, such as Earnest Verdugo, have fascinating storytelling sessions where they offer entrepreneurs fun talks and speeches on how to make their businesses survive during unpredictable times. 

There are professional business strategists who can offer you consultation. Consulting professionals and experts will help your business prepare for the recession since you will get recommendations and assessments done by experts. It helps you have a broader perspective of the market shift and how to handle it properly. 

How to Employ Business Strategy When a Recession Hits

Every entrepreneur should always plan, employ, and get results that help a business grow, even during tough times. Although a recession hits the whole country’s economy and challenges every venture, you should know how to deal with it and even grow during the shift. Never allow your business or company to be among those that experience bankruptcy, capital reduction, layoff,s and high-interest borrowing during the recession. 

  1. First, you must plan well and align your business supply to your customer’s needs before, during, and after the recession. You can work with a branding expert to ensure your brand is ideal and relevant to the market. Ensure that your sales stay up even when the economy declines. You need to use your customer insights as guidance as to what to do when planning and supplying their needs and demands. During the recession, ensure all funds are focused towards improving your customer’s experience. When your customer service is exemplary, you will get more revenue and grow customer loyalty. 
  2. Secondly, your business will need strategic acquisitions. It may be risky during a recession, but it is vital. Strategic investments may have a big impact on your business and become one of the company’s top sources of profit. Some firms may merge and focus on the central market gap. A strategic merger or acquisition can push your organisation up the ladder. 
  3. Lastly, one way to ensure business success during a market shift is to focus on the people, platforms, and processes in your venture. You need to know the value of both your employees and your customers. The success of a business needs working together and close towards a similar goal. Avoid employee layoffs during a recession since they contribute significantly to your success. Employ the platforms available to analyse your market, gather valuable insights, sell products, and manage ongoing projects. Collecting relevant data is critical if you want your business to have a breakthrough during a recession. You should also ensure all the processes in your industry are running smoothly. Ensure every department follows the procedures in place. 


Many want their businesses to be recession-proof but must employ the right growth strategies. The best way to ensure you survive an economic shift is by planning and remaining strategic throughout. Focus on the people, processes, and platforms. A recession should not mean failure. If you are ready to take your business growth into your own hands, opt for business strategies and to consult professional speakers and experts on surviving a recession. 

Who am I?

I am Dotun Adeoye, a Business Growth Strategist & Author of the 5 Pillars of Business Growth.

I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 29 years.

Today, I consult with large businesses on how to sustainably grow their businesses, sustain infinite growth, ensure business continuity and achieve a legacy.

Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718



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Innovate Africa

With Dotun Adeoye

Every Sunday


 Teaching business leaders how to grow their businesses & leave their legacy.