In the digital era, data is a valuable resource. It is vital to understanding market trends, consumer behaviour, and industry changes. The task of extracting valuable insights from massive data sets can be overwhelming. However, thanks to artificial intelligence (AI), businesses can harness this data to identify and seize global opportunities. Here are five AI tools that are revolutionising the way companies research global options:
1. IBM Watson Discovery:
IBM Watson Discovery is a powerful AI search and text analytics platform. It enables businesses to extract insights from massive amounts of unstructured data, including market reports, industry news, and regulatory filings. Using natural language processing (NLP), can identify trends, patterns, and sentiments that may influence market opportunities. For businesses seeking to expand globally, Watson Discovery can provide valuable insights into foreign markets, consumer behaviour, and competitive landscapes.
2. Google Cloud AI and Machine Learning:
Google Cloud AI provides machine learning (ML) tools to help businesses analyse and interpret data. One device, Google Cloud AutoML, enables enterprises to develop their own ML models tailored to their needs, even without significant machine learning expertise. Businesses can use these models to predict market trends, analyse consumer behaviour, and identify untapped global opportunities.
3. MarketMuse:
MarketMuse uses AI to streamline content research, creation, and optimisation. For businesses looking to reach a global audience, MarketMuse can identify content gaps and opportunities based on keyword analysis and competitive research. It can also help businesses understand the topics and questions important to international audiences, enabling them to create content that resonates with consumers worldwide.
4. Crayon:
Crayon is an AI-driven market intelligence platform that tracks and analyses the online presence of businesses around the globe. It provides insights into competitors’ strategies, market trends, and industry news. With its AI capabilities, Crayon can identify subtle shifts in competitor messaging, new product launches, and pricing changes that may signal new global business opportunities.
5. Salesforce Einstein:
Salesforce Einstein is an AI tool built into the Salesforce platform. It provides predictive insights, automates tasks, and offers recommendations to help businesses make more informed decisions. For instance, Einstein can predict which leads are most likely to convert, suggest the following best actions for sales reps, and identify trends in customer behaviour. These insights can be invaluable for businesses seeking to enter new markets or expand their global reach.
Bottom Line:
In an increasingly globalised and digital world, AI tools offer businesses an edge in identifying and seizing global opportunities. These tools can process and analyse vast amounts of data faster and more accurately than humans, providing companies with timely and actionable insights.
Whether identifying market trends, understanding consumer behaviour, tracking competitors, or optimising content for global audiences, AI tools can support businesses in their global expansion efforts. By integrating these tools into their operations, companies can navigate the complexities of the global market with greater precision and confidence.
Ready to tap into global business opportunities using AI? Contact us today to explore how AI can transform your business strategy and drive your global growth ambitions.
Who am I?
I am Dotun Adeoye, a Business Growth Strategist, Author and Professional Speaker.
I’ve built up my experience via serial entrepreneurship, consulting leadership roles in business growth, business development and product innovation in large companies worldwide in the last 30 years.
Today, I consult with businesses on how to sustainably grow their businesses, sustain infinite growth, and ensure business continuity irrespective of the business climate.
Hire Dotun Adeoye to Speak Virtually or In – Person at your company’s event to cover this or other topics. You can also get in touch via +44 203 097 1718 or dotun at dotunadeoye.com
